About Us

a lady running

Professional running + yoga products across Plymouth

FREE GAIT ANALYSIS + expertise worth £30 with every pair of shoes purchased. Frank Elford Sports is not just an athletic store.
We also conduct effective and professional yoga therapies and retreats.
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clothes and accessories

About us

With a 25 year + enviable reputation as specialists in the field of running and yoga, we have maintained a friendly rapport with our clients over the years. Hosted by keen runners and sports enthusiasts, Frank Elford Sports provides you with a wide range of running shoes to suit your specific requirements. Additionally, we are also known for our special yoga classes / therapies and running group throughout the week. These are tailored to suit your health and fitness requirements and also to help you towards a healthy lifestyle.

yoga clothes
  • Running shoes and sports accessories
  • Free gait assessment with every shoe purchase worth £30.
  • Yoga therapy prescriptive for mental or physical wellbeing eg. for long term health conditions, anxiety, depression + PTSD
  • Fitness retreats and workshops - UK + Abroad
  • Professional therapist referrals + consultations in - house with podiatry, sports massage therapy, physiotherapy, nutritional therapy or reiki
  • For more details about our athletic store and other services, get in touch with us and we will be happy to speak with you.

Zoe Drake and Pete Waumsley are co-owners of Frank Elford Sports. We took over from Frank Elford in 2015 following his retirement after 25 years of first setting up the store.

 Our background is both as runners, Pete at an elite level and still winning in his age category and many local races.

Myself mainly an endurance runner and triathlete, till my battle with arthritis started in 2006, when I was repeatedly being told not to run....

I don't give up easily and through my yoga teaching over the years it has kept me able to continue with strength, flexibility and determination. As a nurse I see the conventional side to medicine but I have always had a keen interest in the alternative side too, having seen firsthand the benefits of 'social prescription'. This is where my love for Yoga therapy for mental + physical health comes in and together with my Reiki treatments I hope to provide everyone with that alternative and extra dimension of self healing.

Pete and I hope to offer you the best in expertise + gait assessment so you can get the best results with the correct support for your performance and physical needs. Pete has 20 years of Naval service where he helped train up new recruits to a physical standard. I am a personal trainer and member of the Register of Exercise Professionals. So we know we can offer you the best advice not just on shoes but general fitness and training too from years of teaching others and experiences of our own.

We hope you enjoy our store and look forward to working with you .........

"Went to the shop today for the first time and am so happy. I took my two children so was worried it would be a stressful experience, but they were made so welcome. I had amazing advice, have purchased great running shoes, and I'm very grateful. Thank you. Would most definitely recommend to anyone, and will use again!!" - Stephanie Blight
Choose sports accessories that suit you with Frank Elford Sports.
Walk into our store in Plymouth or call us on
01752 265 122


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